The biggest mistake in sales is projecting our thoughts, feelings, and understandings onto the person we are selling. Instead, we should take the time to learn and comprehend the needs of the prospect before offering any solutions, opinions, or reasons why they should purchase our product. THERE MUST BE A NEED BEFORE THE NEED CAN BE MET.
Every buying decision is an attempt to improve the buyer’s current condition.
There are always 3 options the buyer has:
Professional selling begins by identifying the needs of the prospect, you must satisfy the following needs, in the following order:
We will go through these concept and practices in detail in this course, so you can implement and grow your business.